Story
「パンを愛でる」モノづくりと、コトづくり。 A love of breadmaking, as craft and as art
小麦粉と、水と、塩と、酵母。それらが人の手と、火と出会って、パンになる。細いの。丸いの。ホロホロと軽いの。ずっしりと重く噛み応えがあるの。パンは、ただおなかを満たすだけのものじゃない。パンには、ハッとするような美しい瞬間があって、手にした人の心をあたためずにはおかない。PAMPSHADEは、そんなパンに魅せられ、モノづくりとコトづくりを通じてパンを称えるクリエイティブレーベル。まるで生きもののようなパンの息吹に、アートなひらめきを添えて、あなたに届けます。 Flour, water, salt, yeast. Combined with a person’s hands and heat, these things become bread. Thin bread. Round bread. Light, flaky bread. Dense, chewy bread. Bread is not simply something to fill one’s stomach. It also contains within it the beauty of a moment. It is something which never fails to warm the hearts of those who hold it in their hands. These irresistible qualities are what led to the establishment of the PAMPSHADE creative label, one which pays tribute to bread through craft and art. This is artistic inspiration combined with the living, breathing warmth of bread, delivered to you.
パンをこね、焼く人とともに。 Together with bakers
PAMPSHADEのものづくりは、自分たちだけではできません。まだ夜が明けるまえからキッチンに立ち、来る日も来る日もパンを焼く人たちとともにあります。クロワッサンひとつとっても、お店ごと、職人ごとに形も味もさまざま。誰が、どんな場所で、どんな思いで焼いたんだろう。そんな空想がふくらむ一期一会の出会いを楽しんでほしいから。私たちはパン職人へのリスペクトを胸に、日々アトリエに届くパンのありのままの姿を愛で、そこに新たな命を吹き込みたいと願うのです。 YPAMPSHADE’s artisanal products cannot be made alone. Other people are there, day after day baking bread in kitchens before sunrise. A single croissant can vary in taste and shape depending on the store and the person who made it. Who made it? Where? What were they thinking when they baked it? We hope our products spark a hint of wonder with each unique encounter. We have the utmost respect for bakers, and it is with love that we seek to breathe new life into each unique piece of bread that arrives at our workshop daily.
ARTIST / YUKIKO MORITA
京都市立芸術大学版画学科卒業。パン好きが高じて学生時代はパン屋でのアルバイトを経験。日々パンと接する中で、現在の「パンプシェード」の原型となるアイデアを思い付く。卒業後も作品の改良アップデートを続け、クラフトマーケットなどに出展。2016年、地元神戸にアトリエを立ち上げ、「パンプシェード」をブランド化。現在では日本のみならず北米、ヨーロッパ、中国、香港など、約12か国に作品を届けている。 Graduated from Kyoto City University of Arts, Department of Printmaking. I love bread and worked part-time at a bakery when I was a student. While interacting with bread on a daily basis, he came up with the idea that became the prototype for the current "Pump Shade." Even after graduating, he continued to improve and update his works and exhibited them at craft markets. In 2016, he set up an atelier in his hometown of Kobe and launched the brand "Pump Shade." Currently, his works are delivered not only to Japan, but also to approximately 12 countries including North America, Europe, China, and Hong Kong.
私を惹きつけてやまない「パン」を追いかけて Chasing the bread that never ceases to fascinate me
パン屋でアルバイトをしていた学生時代、売れ残って捨てられていくパンを見るのが耐えられませんでした。両手に抱えて持ち帰っては自分で食べたり、花を生けるように部屋に飾ったり、友人に配ったりとささやかな抵抗を試みる毎日。そんなある日の夕暮れ、白い中身をくり抜いて食べていたパンに、西日の透過光が当たって、翳り始めた部屋の中で美しく光っているのを見ました。言葉も忘れて見とれてしまうほどの瞬間でした。それは「パンプシェード」という作品のルー
ツであり、表現者として自分が何をやっていきたいのかが定まった原点でもありました。
小麦粉と、塩と、水と、酵母。それらが人の手と、火と出会ってパンになる。世界各国に多種多様に存在するパンには、その国固有の歴史や文化が映し出されていて、どれも愛おしい。私にとってこの世でもっともクリエイティブな存在であるパン。私はそんなパンの魅力を、私にしかできないやり方で発信していきたいのです。
パンは、何度も人を幸せにします。発酵していく柔らかな生地に触れる時。オーブンから香ばしい匂いを放ちながら元気に膨らむ姿を見る時。焼き立てを手でちぎってほおばる時。それは、「生きている」という喜びが、私たちとパンの間で共振する瞬間。私は作品づくりを通じて、そんなふうに心が動く瞬間を誰かに届けたいのだと思います。
When I was a student working part-time at a bakery, I couldn't bear to
see unsold bread being thrown away. Every day, I try to resist in small ways by holding them in my
hands and taking them home to eat, displaying them in my room like arranging flowers, and handing
them out to friends.One day, at dusk, I saw that the passing light of the setting sun hit the bread
I had cut out and ate, and it shone beautifully in the darkened room. It was such a moment that I
forgot the words and was so captivated by it. This was the root of the work ``Pumpshade,'' and it
was also the starting point for me to decide what I wanted to do as an artist.Flour, salt, water,
and yeast. When they meet human hands and fire, they become bread. The wide variety of breads that
exist around the world reflect the unique history and culture of each country, and all of them are
endearing. For me, bread is the most creative being in the world. I want to spread the appeal of
bread in a way that only I can.Bread makes people happy again and again. When you touch the soft
dough that is fermenting. When you see them rising vigorously and emitting a fragrant smell from the
oven. When you tear apart freshly baked food with your hands and enjoy it. It is the moment when the
joy of being alive resonates between us and bread. Through the creation of my works, I want to
deliver such a moving moment to someone.
Collection
Upcycling
